Sales Promotion offers an incentive to buy. Dr. Marten's sales promotion is a Consumer Sales Promotion, where they mainly target the direct consumer market. Sales Promotion occurs through usage of the internet or direct marketing methods that are cheaper than advertising campaigns. Doc Martens achieve this by having Facebook pages, having their shoes worn by celebrities and having other social networking sites. This is an easier and less pricey method to win over your competitor's customers, encourage brand switchers to invest in your products and when you have sales, you can simply announce that on your social networking site and attract Price Buyers.
Dr. Martens has a facebook Like page where they have over 100,000 likers or fans. Their customers and admirers comment on the page, like the pictures that Dr. Martens post about their latest project and new customers can look into whether they like this store without even visiting the retail store. Dr. Martens also has a Twitter that has over 3,000 followers and Dr. Martens has people like me, loyal customers, giving them more promotion by making a blog solely about their brand and company.
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This is a very controversial photo when it came out, depicting the deceased Sid Vicious in heavens wearing Doc Martens.
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