My Company

A company that has generated my interest is Dr. Martens. Dr. Martens is a fashion forward shoe/boot company that originated from Britain and it's original intent of the company was to create shoes with which you could work comfortably in by incorporating two basic qualities, durability and preservation. The shoe was originally designed and made for working class and targeted towards middle aged family men. Most of Dr.Marten's customers were very loyal and worked in the manufacturing areas. Today Dr.Martens no longer is just a shoe company but rather a shoe company directed towards teenagers and the fashion conscious. It creates durable, long lasting shoes that also look good and screams quality. It is an icon conceived from of innovation and self expression. It now appeals to the masses. People from different background, different minds and most important of all, different styles all at least have one thing in common and that is Dr. Martens.

In the years before the boot's birthday, 1st April, 1960, kids just looked like tribute acts to their parents, younger but the same. Rebellion was only just on the agenda for some - for most kids of the day, starved of music, fashion, art and choice, it was not even an option.-Martin Roach