Dr. Martens has just recently started using Global marketing. Although it's popularity was widespread from the get-go with help from entertainers like Madonna (who is popular in all parts of the world), Dr. Martens remained a mainly internalized brand in Britain. Recently they opened up a few stores in America and other countries such as Japan and Korea. Dr. Martens' income mainly came from Britain before but since their new opening in other countries, their biggest market right now is in America. Their market in other countries are also blooming but their biggest project is increasing revenue in their own country so as to establish a stable foundation.
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